BE

THE

HEAT, BE

青い炎となり、
熱狂を生み出し、中心となる We become a blue flame, generating excitement and becoming the center.
THE

HEART

BRAND
GAMBA OSAKA brand

AMBITION
Goal

JAPAN'S BEST
SPORTS
EXPERIENCE
BRAND
Japan's leading sports experience
brand

By creating new experiences that go beyond the soccer field,
Create the highest level of enthusiasm and bring new styles to people's lives.
We aim to become Japan's leading sports experience brand.

We aim to become Japan's leading sports experience brand, not just on the soccer field, but by creating new experiences, generating the greatest enthusiasm and bringing new styles to people's lives.

AMBITION
Goal

JAPAN'S BEST
SPORTS EXPERIENCE
BRAND
Japan's leading sports experience
brand

Not just on the soccer field,
Creating new experiences and representing Japan
We aim to be a sports experience brand.

We aim to go beyond the soccer field and create new experiences, becoming Japan's leading sports experience brand.

the current

soccer

New territory

JAPAN

ASIA

GLOBAL

THEME
Themes for achieving goals

BE THE HEAT,
BE THE HEART
We become a blue flame, generating excitement and becoming the center. .

A passion that burns hot in your heart.
GAMBA OSAKA will be a blue flame that burns with passion and enthusiasm, and will provide people with new experiences.
It will create opportunities for fans, supporters, the local community, and become the center of Japan's sports culture.

A passion that burns hot in your heart.
GAMBA OSAKA will be a blue flame that burns with passion and enthusiasm, creating new experiences for people and becoming the center of fans, supporters, the local community, and Japan's sports culture.

THEME
Themes for achieving goals

GAMBA OSAKA will become a blue flame,

GAMBA OSAKA becomes a blue flame,

BE THE HEAT OF

PLAY
プレーで熱狂を生み出し、 creating excitement through their play

BE THE HEART OF

SUPPORTERS
and becoming the center for fans and supporters. .

GAMBA OSAKA will become a blue flame,

GAMBA OSAKA becomes a blue flame,

BE THE HEAT OF

ACTION
スタジアム内外で熱狂を生み出し、 generating excitement both inside and outside the stadium,

BE THE HEART OF

COMMUNITY
and becoming the center of the community. .

GAMBA OSAKA will become a blue flame,

GAMBA OSAKA becomes a blue flame,

BE THE HEAT OF

EXPERIENCE
creating excitement through sports experiences excitement through sports experiences

BE THE HEART OF

CULTURE
and becoming the center of Japan's sports culture. .

VALUES
Shared Values

GREAT
CHALLENGERS
We are warriors, striving earnestly for glory.

VALUES
Shared Values

GROWTH
CREATORS
Promote connections and growth among players, clubs, and communities,

VALUES
Shared Values

GLOBAL
VISIONARIES
From Osaka, across Asia, to the world.

VALUES
Shared Values

GENUINE
TEAMMATES
We will become a proud presence, dreaming together with people who love GAMBA OSAKA.

VALUES
Shared Values

GAME
CHANGERS
We will create new experiences that go beyond the soccer field.

BRAND CONCEPT
Brand Concept

AMBITION
Goal

JAPAN'S BEST
SPORTS EXPERIENCE
BRAND
Japan's leading sports experience brand

THEME
Themes for achieving goals

BE THE HEAT,
BE THE HEART
We become a blue flame, generating excitement and becoming the center. 青い炎となり、熱狂を生み出し、中心となる。

VALUES
Shared Values

GREAT CHALLENGERS
We are warriors, striving earnestly for glory.

GROWTH CREATORS
Promote connections and growth among players, clubs, and communities,

GLOBAL VISIONARIES
From Osaka, across Asia, to the world.

GENUINE TEAMMATES
We will become a proud presence, dreaming together with people who love GAMBA OSAKA.

GAME CHANGERS
We will create new experiences that go beyond the soccer field.

NEW LOOK
GAMBA OSAKA's new look

CHANGE
FOR
GROWTH
Transformation for growth

The club was founded as the Matsushita Electric Industrial Soccer Club.
Since 1991, GAMBA OSAKA has won the AFC Champions League in 2008.
In 2014, they won the Treble, making them the most successful team in their 30-year history.
He has won nine titles.

GAMBA OSAKA celebrates its 30th anniversary in 2021 and is striving for further growth.
We are taking a new step.

The brand concept is embodied in strong will and determination.
To be the center of fans, supporters, the local community, and Japan's sports culture,
Aiming to become Japan's leading sports experience brand,
Transform into a brand and achieve your goals
I hope to walk with you all.

The club was founded as the Matsushita Electric Industrial Soccer Club.
Since 1991, the club has been known as GAMBA OSAKA and has won nine titles in its 30-year history, including the AFC Champions League in 2008 and the Treble in 2014.

In 2021, GAMBA OSAKA will celebrate its 30th anniversary and take a new step towards further growth.

The brand concept is embodied in strong will and determination.
We aim to be at the heart of fans, supporters, the local community, and Japan's sports culture, and to become Japan's leading sports experience brand. We hope to transform into a brand and work with you to achieve our goals.

EMBLEM
emblem

"G" AS OUR SPIRIT

The GAMBA OSAKA emblem is made up of three elements: a flame, a heart, and a goal, forming the letter "G" - the initial of GAMBA OSAKA.

The universal and modern design, composed of simple and solid elements, has a strong appeal beyond the soccer field.
It embodies GAMBA OSAKA's strong belief that it will cater to a variety of scenes and lifestyles, create new experiences, and become Japan's leading sports experience brand.

The timeless and contemporary design, composed of simple and solid elements, embodies Gamba Osaka's strong belief that it will not be limited to the GAMBA OSAKA field but will instead cater to a variety of scenes and lifestyles, create new experiences, and become Japan's leading sports experience brand.

FOR THE GOAL

The shape of the goal depicted at the top is
Continue to strive for glory (goal)
It represents a strong determination.

The shape of a goal drawn at the top represents the strong determination to continue striving sincerely towards glory (the goal).

BE THE HEAT

The shape of the flame rising from the bottom is
It will become a blue flame that creates enthusiasm,
It symbolizes the image of GAMBA OSAKA.

The shape of the flame rising from the bottom symbolizes GAMBA OSAKA as a blue flame that generates enthusiasm.

BE THE HEART

The blue line that draws the shape of a heart from the center is
With the burning passion in my heart,
Fans, supporters, local communities, and Japanese sports culture
It represents the central will.

The blue line forming a heart shape from the center represents the burning passion that continues to burn within us, and our determination to be the center of fans, supporters, the local community, and Japanese sports culture.

LOGOTYPE
Logotype

GAMBA

OSAKA

A simple yet stylish design that incorporates the essence of the emblem.
It's a bold and contemporary design.

It is a simple yet powerful, modern design that incorporates the essence of the emblem.

COLOR
Color

BLUE

BLACK

Based on the brand colors (team colors) of blue and black,
The use of gold and white creates a strong image of the GAMBA OSAKA brand.
We will create an image.

The team colors of blue and black will be used as the base, along with gold and white, to create a strong image for the GAMBA OSAKA brand.

COLOR

GOLD

WHITE

Based on the brand colors (team colors) of blue and black,
The use of gold and white creates a strong image of the GAMBA OSAKA brand.
We will create an image.

The team colors of blue and black will be used as the base, along with gold and white, to create a strong image of the GAMBA OSAKA brand.

ORIGINAL TYPE
Original font